HASSRA, the vibrant and successful organisation that provides a first class programme of competitions, activities and benefits for its 67,000 members, plays an important role in helping members achieve a healthy work-life balance.
HASSRA membership, which is available to current and retired employees of the Department of Health, the Department for Work and Pensions or one their executive agencies, is all about living life to the full. Whether members are into sports, looking after their own well being or getting out and about, HASSRA offers something for everyone including a great range of discounts, benefits, free prize draws and a Lottery with £60,000 of cash prizes every month.
HASSRA recently took the decision to review their suite of products – magazine, leaflets and forms. It quickly became apparent that, over the years, HASSRA’s collateral had developed several different styles and that the brand ‘look’ had lost its way. A brand refresh was commissioned to assert HASSRA as an engaging, revitalised and modern brand that provides fulfilling opportunities to its members. The rebrand included the development of logos for each of the 12 HASSRA regions enabling them to create locally branded communications that tie in with the overarching national brand.