Opal Student Accomodation
In November 2012 MM Design were appointed by Opal Property Group to provide design and marketing services for their financially troubled student accommodation service. Opal’s ratio of assets to debts meant that lenders were considering foreclosing. They were keen to ensure that whatever the outcome of those negotiations with their lenders, it would be ‘business as usual’ – either under the Opal brand name or, if the company was sold, under a new brand name or names. The objective was to ensure continued confidence in Opal amongst existing tenants and parents, new tenants and also in potential buyers of Opal.
MM Design were responsible for:
- Creative concept proposals
- Design for all printed items including external banners, window decals, pull up banners, pop up exhibition stands
- Print management and logistics
- E marketing campaigns and data reporting
- Social network marketing