Solar Novus is one of two web based publications from Novus Media, the digitally driven publisher committed to informing and inspiring its diverse readership to realise the full potential of a greener global business environment. After the successful launch of the Novus Light Technologies Today (NLTT), the publisher contracted with MM Design to apply the same strong design and branding that it had developed for NLTT to Solar Novus.
Utilising the same infrastructure and navigation as they had for Novus Light Technologies Today, MM Design were able to re use much of the development work they had previously created and provide Novus Media with a second highly developed site at a fraction of the original cost. This same responsive design approach ensures that the visual aesthetics of the site are not compromised by smaller screens or mobile devices. News articles of different lengths can still be accommodated without distortion and can expand and contract as required along given ‘fault’ lines. In every case there is an ‘auto formatting’ of the content that works within the constraints of the ideal layout grid. This makes the need for manual formatting by editors unnecessary, saving time and money.