MM Design is appointed to create the cover design for the Sheffield City Region’s Transport Vision.
South Yorkshire Passenger Transport Executive have appointed MM Design to work on the cover illustration for the Sheffield City Region Transport Vision. The SCR Transport Vision is a strategic document that will set out the infrastructure and investment goals of the Sheffield City Region. The document focuses on national, regional and local connections across all modes of transport.
Large parts of the Sheffield City Region still suffer free pokies the effects of recession and deprivation. Some of the main urban areas are waiting to be redeveloped and partners and stakeholders from across SCR want to see it offering people a great place in which to live, work, invest and visit. The SCR Transport Vision will lay down clearly the goals and the ways in which those goals will be fulfiled. Using Sheffield City Region’s goals as its inspiration, MM Design put forward a proposal for a hand drawn, illustrative architectural style that would express the idea of the vision document being a plan or a blueprint for the future and a work in progress.
Dan Wilde, the illustrator appointed has created an image of the future that is not far fetched at all. His illustration takes its inspiration from the strategic goals of supporting economic growth, enhancing social inclusion and health, reducing the emissions from vehicles and making transport increasingly safe and secure and presents a very realistic and attainable vision for the future.