There are many reasons why you may be hesitant to give your existing website a design refresh, buts its important to ask yourself if your website is still effective in meeting its goals, is secure and doesn’t look outdated compared to your nearest competitor. Keep reading to find out why its a good idea to keep your website design up-to-date.
Implementing a website refresh or web redesign can be a daunting prospect, you may have certain time restraints or a lack of resources to dedicate to the project or maybe you are concerned a potential redesign would disrupt your online presence negatively.
But the biggest fear faced by many companies wanting to keep their website design up-to-date is budget, the cost of buidling or updating a website can vary widely depending on various factors such as functionality, the technologies used and the complexity of the site.
Eadon Consulting, before.
Eadon Consulting, after.
An up-to-date website design is essential for many reasons including:
User Experience: An up-to-date design ensures that your website is visually appealing and user-friendly. This enhances the overall user experience, making it easier for visitors to navigate your site, find information, and engage with your content or products.
Mobile Responsiveness: With the increasing use of mobile devices, having a responsive design is crucial. An outdated design may not be optimized for various screen sizes and resolutions, leading to a poor mobile user experience.
Loading Speeds: Modern design practices often prioritize faster loading times. An outdated design might be clunky and slow, causing visitors to abandon your site. Google also considers page speed as a ranking factor, affecting your SEO.
Security: Older designs may have vulnerabilities that hackers can exploit. Keeping your design and underlying technology up to date helps to safeguard your website against security threats.
Search Engine Optimization (SEO): Search engines like Google favor websites with fresh, updated content and modern design. An outdated design could negatively impact your SEO rankings.
Competitive Advantage: In a competitive online landscape, a contemporary design can set you apart from competitors with outdated websites. It shows that you’re invested in providing the best experience for your audience.
Brand Perception: Your website is often the first interaction potential customers have with your brand. An updated design can convey professionalism and trustworthiness, leaving a positive impression.
Compatibility: Outdated designs may not work well with the latest web browsers, which can lead to compatibility issues. This could result in a loss of visitors who can’t access your site properly.
Content Management: Updating your design can also involve optimizing your content management system (CMS). A modern CMS makes it easier to manage and update your website regularly.
Are you looking to update your existing website?
Here at MM Design we have a proven track record of creating and designing effective websites for various clients and for many types of industries. As a result we bring fresh and innovative ideas which help to keep your website up-to-date and helps to make it stand out from your competition.
We aim to create websites that exceed your expectations by using the latest technologies trends ensuring your new website is responsive, modern and functional for years to come.
If you or your company are thinking about refreshing your existing website design or you need a website built from scratch, get in touch today.
“MM Design met and surpassed our expectations on this very important project for us. Our website is our most important means of internal and external communication. It was vital to us that we get it right visually and technically.
MM challenged us as to what could be done and how it could be done better. The design input was thoughtful and sensitive to our needs, the technical delivery (and training) was focused and helpful”
Have a look at our latest web redesign
We recently completed a website redesign for the Equestrian Order of the Holy Sepulchre (EOHSJ), their existing website hadn’t been updated for long time and had began to look very tired and as a result the system they had been using was preventing them from adding various features.
We completely re worked their entire website to include a moblie version, latest news feeds, a new method to make donations easier and a new secure members area so members had access restricted areas of the site and add their own news stoies and events.
The design as a whole was more modern and fresh, with a better use of imagery and easier to use navigation system.