Client:
Every video production requires a sizeable investment of time and energy, underpinned with a creative execution that has purpose and is in sync with the brand.
A case in point is the recent HASSRA video. This high energy video delivers headline figures about the scale of this nationwide organisation and the multitude of diverse sports, entertainment and the benefits available to its members.
HASSRA is a growing organisation that continues to acquire new partners all of the time, existing partners change their offer and their brand identities, and some visual representations of services and customers can start to feel outdated.
To get around this issue we have created a modular approach to the production of our recent video for HASSRA. This high energy video delivers headline figures about the scale of this nationwide organisation and the multitude of diverse sports, entertainment and the benefits available to its members.
Library footage from a wide range of sources is edited together to create a 120 second, fast moving journey through the HASSRA offer. As facts and figures change, the video be updated.
As new brands join the HASSRA offer, or leave, we update the video accordingly; And as footage feels outdated or irrelevant, we replace it in order to maintain currency and extend its shelf life.