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Museum Sheffield 3D Virtual Tour


This nationally important exhibition of photographs at Sheffield’s Weston Park Museum documents Sheffield’s post-industrial journey in the 1980s and 90s.

For many people in Sheffield the last decades of the 20th century were a time of great upheaval and hardship; the aftermath of the Miners’ Strike was still being felt, the steel industry’s workforce had been decimated, and mass unemployment and dereliction were widespread. But it was also a time in which the city began to imagine its future, one that would include the Meadowhall retail development, the transformation of the lower Don Valley, and the state-of-the-art facilities created to host the World Student Games.

MM Design worked with the exhibition curator, Mathew Conduit to produce a 3D virtual tour of the exhibition. The tour incorporated interactive links to further layers of information and video about the artists and their work. Created just as the Covid pandemic forced the UK into lockdown, the 3D virtual tour made it possible for the exhibition to remain ‘open’, encouraging many thousands of virtual visitors, many of which found their way to the gallery once the lockdown was lifted.

Virtual 3d tours are becoming ever more engaging with options to incorporate ultra HD video, outbound links to rich seams of content and e-ticketing so that you can, if it is relevant, monetise the virtual experience”

Martin Hinchcliffe, MM Design Ltd.