Where to find us

MM Design Ltd

Sum Studios
1 Hartley Street
S2 3AQ

T: 0114 250 9001

A Different Gear

Branding / Website Design & Build

Based in South Yorkshire, A Different Gear is a Bike shop with a difference – Buy new or recycled, hire, service, repair or enrol on a bike maintenance class, A Different Gear is a Heeley Development Trust (HDT) community business where the income generated is invested back into the local community.

Operating as Recycled Bikes, Heeley Development Trust asked MM Design to help develop a brand that would:

  • Communicate the various elements of their commercial, community and educational offer
  • Balance an accessible community service with the necessary level of commerciality.
  • Work within Heeley Development Trust’s growing list of successful arts, business, community and educational projects.
  • Create a thriving space with the Thirlwell Road buildings and outdoor courtyard.

A Different Gear was chosen as the brand name by Heeley Development Trust and the brand identity and its application across digital and print was developed by MM Design to create a vibrant community for 21st century bikers who are, increasingly, aligning themselves into tribes. Recognising that a choice of bike is an extension of a bikers personality, and a direct reflection of their beliefs and aspirations for the environment wider society, politics, music and fashion, MM Design ensured that A Different Gear projected an identity with widespread and diverse appeal.