ArcelorMittal Ropes
Design for Print / Exhibition Design
A subsidiary of ArcelorMittal, ArcelorMittal ROPES is transforming the future of the hoisting, mining, ropeway, and mooring ropes industries with its solutions-based, engineering, manufacturing, logistical and after sales services.
ArcelorMittal appointed MM Design to help them develop a segmented approach to their branded communications that would re energise their businesses, reignite existing customer confidence and engage new customers across their Hoisting, Mining, Ropeway and Marine Rope sub brands.
Creating an overarching brand identity for ArcelorMittal Ropes and its strapline, Engineering Excellence, MM Design have extended the exciting and dynamic aesthetic into the four sub brands. Using a colour referencing system, relevant sales and marketing copy, photography and illustration, the ArcelorMittal ROPES portfolio of sub brands has elevated its visibility in this highly competitive and global market.
Our work for ArcelorMittal ROPES covers visual brand identity development and core marketing messaging across all sub brands. Our work is applied to exhibition design, trade show design, brochure design, data sheet design, 3D illustration, photography and copywriting.
