Hassra – Do What You Love
Video Production & Animation
HASSRA and MM Design worked together on a new member engagement and recruitment communication that could be used by each of its 12 regional marketing teams. The high energy video delivers headline figures about the scale of this nationwide organisation and the multitude of diverse sports, entertainment and the benefits available to its members.
The video targets existing members, reminding them of the benefits that they may not be using, and DWP and other Government department employees who may not be HASSRA members.
MM Design use a fast-moving series of images sourced from library archives and HASSRA partners’ own and marketing materials to create a highly engaging 150 second video.
MM worked within HASSRA brand identity guidelines on concept proposals, concept development, copy writing, storyboarding, asset acquisition, audio production, and video production.