XCarb – Towards
carbon neutral steel
Design for Print / Exhibition Design
As one of the world’s leading steel companies, ArcelorMittal has a significant responsibility to innovate, implement and navigate a successful pathway towards a cleaner steelmaking industry. ArcelorMittal’s journey towards becoming carbon neutral by 2050, is well underway with the introduction of XCarb – a carbon neutral steel made with recycled steel that is processed using renewable energies.
MM Design are now working on the marketing communications relating to ArcelorMittal products made with XCarb steel. This is an exciting new challenge for MM Design as we develop creative visual solutions for the fusion of the XCarb brand identity with the brand identities for various ArcelorMittal solutions within their steel bars and rods portfolio of products.